Industry report

Video Marketing Statistics And Facts For 2019

If a picture’s worth a thousand words, then guess what a video’s worth? It’s so much simpler and easily digestible to watch a video showcasing a message or tutorial, compared to having to read some manual or leaflet. And this is not only a theory, as we know for a fact that more and more people are enjoying video based content. This new trend has paved the way for video marketing. It is where companies incorporate video based content into their marketing campaigns to appeal to a wider audience to showcase their products or services.

Now, as a company or marketing strategist, you need to be aware of the precise data in order to properly incorporate video marketing into your campaigns. Needless to say, creating video requires resources, so an optimized video campaign will use all types of marketing techniques, including text and image based content.

In order to help you make the right decisions, we have put together a comprehensive list of some useful and actionable statistics and facts on video marketing in 2019. You will get a quantitative idea as to how videos are affecting web traffic, business decisions, consumer habits, and different online and social platforms. So without further ado, let’s get started:

Video and Web Traffic

As more people consume video based content now, it has lead to generation of more video content, which results in more consumption, thereby creating a feedback loop. Currently, video content has a huge impact on all web traffic. Here is a look at what the numbers have to say:

Video and Mobile Phones

As you can imagine, screen size plays an important role in video consumption. Here are some stats to give you insight on how people use mobile phones to play and watch videos:

Video and Online Businesses

As more people are gravitating towards video based content, businesses find a great opportunity to appeal to this vast user base. Here is a look at how online businesses are currently integrating video marketing tactics into their campaigns:

Video and Customer Behaviour

As a business, when you are trying to sell yourself to an audience, you need to make your message as easily digestible as possible. With video based content, the readers simply need to hit the play button, and they are guided through the entire product pitch or walkthrough. 

And this has also led to significant improvements in lead generation and conversion rates. Let’s take a quick look at the statistics to form a clear picture:

Video and Social Media Networks

Depending on where and how a video is watched it can have different outcomes. For example, almost every social media platform supports video based content, but not all of them will reap the same results for businesses. Here are some statistics to help you understand how video marketing performs on different social media networks:

LinkedIn video campaigns have 50% view rates.

So these were some of our picks of awesome and actionable video marketing statistics of 2019. As you can see, we have discussed how video marketing affects, or is affected by different devices, platforms, user behaviour, web traffic, and so on. 

We hope this information has been useful, and will help you make better decisions with your video marketing efforts. Also, if you have some awesome video marketing stats you want to share with your fellow readers, then please do in the comments section. As the saying goes, knowledge is power!