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If you are running a business that relies on local customers, chances are you will want to try Moz. They offer a few software, but I would say they are most useful for a local business like a Pizza shop and so. Again Moz Pro provides a lot more tools which we will get into further in this review. They recently launched a keyword explorer tool which I am having a lot of fun with as it helps reduce time spent on keyword research.


  • Track your website ranking
  • Search visibility score
  • Local ranking base on national, city, and neighborhood levels.
  • Keyword Research with suggestions and flitters
  • Track links to your website or a competitor
  • Spam analysis to avoid penalties
  • Website audit with recommended fixes.
  • On page optimization suggestions
  • Custom report with an overview of your site performance


  • You get access to the Moz Academy which as a few useful videos (they are all great however a lot is beginner level)
  • Active Forum to ask SEO related questions
  • And finally for me is you get access to keyword explorer.
  • A must-have tool if you run a base local business


  • Slightly overpriced and hyped for what it is.
  • The on page suggestion is very generic when compared to SEMrush or Alexa


Small businesses owners and enterprise companies. I pay for this to get access to the keyword explorer so that I can track the consistency across the different tools I use for smarter decision making. I will put my hand up and say that I don’t use much of the features. Moz could be an alternative for you.


The software is pretty straightforward to use, and you get lots of in-depth documentation and tutorials to help you get started. Acess to the Moz Academy is worth the entry price alone.

Overall, I would say if you are a local business Moz all the way otherwise SEMrush. However, if money is not an issue for you, then I would say sign up to Moz and you can use in conjunction with some of the other tools mentioned here to make smarter marketing moves.

Key Features

  • Site Audit
  • Brand Monitoring
  • On Page SEO Checker
  • Backlink Audit Tool
  • Keyword Difficulty
  • Rank Tracking
  • Competitors keywords analysis
  • Organic keywords changes
  • SEO Toolbar
  • Custom reports



  • $99
  • Subscription
  • Available (No Credit Card required)

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