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ActiveCampaign Reviews: Pricing and Features

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(3 User Rating)

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Features & Functionality
Industry avg 5.18
Ease of use
Industry avg 5.18
Value for money
Industry avg 5.35
Customer Support
Industry avg 5.07
Best For:
  • Customer support
  • Low cost software
  • Ease of use

Manage by : Brian | Category : Email Marketing Software ,  | The score for this software has not changed over the past month.

Editors note – This review has been created by looking at 216 datapoints and the opinions of actual users of the software and the company representative. ActiveCampaign as a FindrScore of 77 which is in the top quadrant in this segment.It’s also priced reasonably with the occasional promotions. Many users on our platform to express great satisfaction in the service provided overall. If you are not tech-savvy then you will be pleased to know ActiveCampaign is fair easy to grasp.
ActiveCampaign originally started its journey as an email marketing platform to help businesses keep in touch with the potential customers. Over the years, the company transitioned itself to become a marketing automation and CRM tool.

Who is it for?

ActiveCampaign offers a large number of email marketing, CRM, and business automation features at a surprisingly low price. While the dashboard might seem a bit confusing to some people, it can be one of the best choices to grow your business.


  • Powerful email marketing solutions to manage and grow your contacts
  • Segmentation and split-testing will help you to ensure better RoI
  • Real-time insights for your campaigns will keep you updated about their performances
  • You can use the handy geo-location tracking system to filter contacts by their locations
  • Automatic engagement with the contacts will enhance brand loyalty and increase conversion
  • It is possible to set up page tracking and other custom events for behavioral analysis of your contacts
  • Up-to-date notifications will keep you notified about the customer movements
  • You can set up automated sales actions based on the emails, actions, time, browsing history of the contacts
  • ActiveCampaign supports custom sales processes depending on your business strategy
  • The unique lead scoring feature will help you to sort out the most promising contacts
  • Close integration with 150+ apps will come in handy to work with other business tools
  • You will find several options to collect and manage phone numbers of your visitors
  • There is a Site Message feature to deliver personal message to the website visitors
  • You can use the superior design and automation features for setting up your messages

Pricing & Support

ActiveCampaign has four packages with different prices based on the number of contacts. The following is for 1,000 contacts – Lite: For $17 per month, this plan allows up to three users and comes with unlimited sending, marketing automation, newsletters, email marketing, support via chat and email. Plus: For a monthly price of $49, the Plus plan includes all the Lite features. What’s more, you can add up to 25 users, get the CRM options, lead scoring, custom domain and branding, SMS marketing, personal training, etc. Professional: For $99 per month, this plan offers all the features of Plus. It also allows you to have 50 team members, use the internal messaging system, and enjoy unlimited attribution. Enterprise: Priced at $149 per month, Enterprise includes all the Professional benefits. Also, you can add an unlimited number of users, and enjoy custom mail server domain, dedicated account rep, uptime SLA, free design service and social data, phone support, and so on. You can get started with the ActiveCampaign features by using the help articles, videos, webinars, user guides, and the community forum. It is also possible to schedule one-on-one training, live chat, and support ticket to get additional help.


  • Automated actions based on the contact activity,
  • Text message and website messages to further engage the contacts,
  • Real-time data with segmentation and A/B testing support,
  • Works correctly with all the popular marketing tools.


  • No telephone support for the customers
  • Some third-party integration requires additional payment
Read More >>>

Adaptation by Geography

Canada 50%
India 0%
United States 0%
United Kingdom 0%
Australia 0%
Brazil 0%
Germany 0%
France 0%
Italy 0%
Indonesia 0%
Pakistan 0%
Poland 0%
Bangladesh 0%
Spain 0%
Netherlands 0%
After analyzing our data gathered on our platform ActiveCampaign is popular in these countries Canada

Pros & Cons

6 Reasons to buy

  • Free Trial is offered to perform testing
  • Easy to use even for a beginner
  • Compared to others the price is reasonable
  • The majority of our users are experiencing positive experience with ActiveCampaign
  • Great features list
  • A contender in Email Marketing Services Compared (2020 Free & Paid)

0 Reasons not to buy

    Ranking & Positions

    Key Features

    When looking at a solution like ActiveCampaign, users on our platform are wanting these top three features Unlimited Emails,Landing Pages,Tracking & Reporting. Below you will find some of the top feature highlights of ActiveCampaign ranked and rated by your peers.
    Unlimited Emails {{ UnlimitedxEmails.status}}
    Tracking & Reporting {{ TrackingxxxReporting.status}}
    Customizable Templates {{ CustomizablexTemplates.status}}
    Email Scheduling {{ EmailxScheduling.status}}
    Contact List Import {{ ContactxListxImport.status}}
    List Segmentation {{ ListxSegmentation.status}}
    Facebook Lead Ads {{ FacebookxLeadxAds.status}}
    Apps & Integrations {{ AppsxxxIntegrations.status}}
    Email Automation {{ EmailxAutomation.status}}
    Event Marketing {{ EventxMarketing.status}}
    eCommerce integration {{ eCommercexintegration.status}}
    Split Testing {{ SplitxTesting.status}}
    Dynamic Content {{ DynamicxContent.status}}
    SMS {{ SMS.status}}
    Site Messages {{ SitexMessages.status}}

    ActiveCampaign Pricing Overview

    Pricing ModelOpen Source -1%Subscription 63%Freemium 19%One-time License 19%Promotional Offers0% Free Trials 33%

    That is the average price for a solution in this field and ActiveCampaign is on the lower end so price wise it’s a great offer.

    low Mid High
    After analyzing 8similar solutions the data above show that SendPulse offers the lowesest starting price while Drip offers the highest entry price.That being said is also worthtaking a closer look at whats on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa

    Average FindrScore in this Category

    1. 0(FS)
      Lowest score
    2. 49(FS)
      Average score
    3. 77(FS)
    4. 83(FS)
      Highest score

    SoftwareFindr Market Radar

    The SoftwareFindr Market Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like ActiveCampaign is 63 which we’ve used as a threshold to only show the top 10 solutions.

    Compare ActiveCampaign to Similar Solutions

    When evaluating ActiveCampaign our users also give serious thoughts to these other solutions

    Alternatives to ActiveCampaign

    Not quite satisfied with ActiveCampaign? No worries, users who research this solution also look at ConvertKit. The cheapest alternatives we found in our system are Mad Mimi which users are having a positive experience with. For a detailed breakdown, click here to see the best ActiveCampaign alternatives.

    What Support Does This Vendor Offer?

    • Live Chat
    • Mail

    satisfaction rating which indicates that you will be in good company with ActiveCampaign

    Looking at data gathered on our platform the industry average for this category is 50.67 % satisfaction rate which means ActiveCampaign is above this industry average

    Frequently Asked Questions

    Q. Is ActiveCampaign good for beginners?

    Ans. Users who have used ActiveCampaign as reported that it’s fairly easy to grasp.

    Q. How good is ActiveCampaign in Canada?

    Ans.Out of all the users on our platform ActiveCampaign as the highest adaptation rate in Canada

    Q. How much does ActiveCampaign cost?

    Ans. You can expect to pay around $15 USD per Month

    Q. What type of support can I expect with ActiveCampaign?

    Ans. The majority of users who are sharing their experience with us on ActiveCampaign are experiencing a positive experience with the support offered through Live Chat, Mail.

    Q. Are there any coupons for ActiveCampaign?

    Ans. There are no record on our system of ActiveCampaign offering coupons historically

    Q. Can I try ActiveCampaign for free?

    Ans. The isn’t a mention of a free trial on our system but you can always check to see it a money back guarantee is on offer with ActiveCampaign .

    Q. Are there any Free alternative to ActiveCampaign?

    Ans. Yes, Drip is proving quite popular with our users, see how it stacks up against ActiveCampaign

    Q. Is ActiveCampaign the best Email Marketing Services Compared (2020 Free & Paid) ?

    Ans. ActiveCampaign is ranked 4 on that list according to 109 users.

    Q. Which is better ActiveCampaign or ConvertKit?

    Ans. This is a tricky question as it all depends on your needs, but ActiveCampaign as a higher FindScore than ConvertKit which factors in many data points. Have a closer look to see why?
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    Value for money5
    Ease of use5
    Features & Functionality5
    Customer support4
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