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Moz vs Ahrefs which is better? (2020 compared)

Today we'll be comparing Moz vs Ahrefs , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best Keyword Research Tools 2020 Compared (Free & Paid)" Ahrefs is ranked 1st while Moz is ranked 4th.

Ahrefs dominates with an overall user/editors rating of 4.8/5 stars with 2 reviews and Moz user/editors rating is 3.8/5 stars with 1 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between Moz or Ahrefs, we have included a few useful alternatives like SEMrush based on our community recommendations.

As far as Value for money goes, Ahrefs wins by 5 marks and Ahrefs is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of Moz vs Ahrefs


Moz Moz
(1 vote)

If you are running a business that relies on local customers, chances are you will want to try Moz They offer a few software, but I would say they are most useful for a local business like a Pizza... Read full review

Ahrefs Ahrefs
(2 votes)

When it comes to checking backlinks, there’s only one tool that comes to mind and that’s Ahrefs  Which is probably hands down the best tool out there for backlink research as the amount of data... Read full review

Comparison winner

Pros & Cons

Why is Moz better than Ahrefs?

FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more

7 Reasons to consider this

Scroll Down for more details

Why is Ahrefs better than Moz?

FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more

9 Reasons to consider this

Scroll Down for more details


When evaluating weather to go with Moz or Ahrefs which two criteria is most important to you.

Ahrefs offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.

Standout Features

1. Competitors keywords analysis

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    2. Backlink Audit Tool

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    3. Site Audit

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    4. Keyword Difficulty

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    5. SEO Toolbar

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    6. Rank Tracking

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    7. On Page SEO Checker

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  • 8. Social Media Tracker

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    9. PPC Keyword Tool

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    10. Organic keywords changes

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    11. Custom reports

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    12. Content gap analysis

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    13. Content Discovery

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    14. Broken links checker

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    15. Brand Monitoring

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    We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check Moz and Ahrefs details page for any changes not mentioned here.


    '; Pricing Model Open Source 7 % Subscription64% '; Freemium21% '; One-time License7% Promotional Offers 9% Free Trials 45%
    $ 52.75

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 11 similar solutions the data above show that Yoast SEO offers the lowest starting price while SEO Powersuite offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Average FindrScore in this Category

    1. 35%
      Lowest score
    2. 57%
      Average score
    3. ';
      Highest score

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like Moz is 56 which we've used as a threshold to only show the top 10 solutions.

    Adoption By Geography

    According to our data gathered on our platform Ahrefs is more popular in countries including United States, United Kingdom, Canada and 1 other Countries

    According to our data gathered on our platform Moz is more popular in following countries- Australia, Netherlands

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.

    Type of Support to Expect

    • Live Chat
    • Phone
    • Forum

    Continue to seek out vendors after Good Experience

    Continue to seek out vendors after Good Experience
    • Live Chat

    Looking at data gathered on our platform the industry average for this category is 71.64% satisfaction rate which means both Moz and Ahrefs is above this category average

    Video Review

    No Video Provided 1

      After analyzing the data on our platform, it's clear that whenever Moz and Ahrefs go head to head within the same category Ahrefs has continued to be more popular over Moz. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      What Real Users Are Saying

      Here at SoftwareFindr we are all about learning from the people who came before us. Our entire platform is powered this way learning from people like you who use software like Moz or Ahrefs every day. We rely not only on your reviews but feature ratings on interaction on the platform to help inform the next set of buyers.

      • Most Helpful Review

      • No review has been submitted yet :(

        Shere Your Opinion & help others out..
      • Read all Moz review
      • Most Helpful Review

        This is my favorite marketing tool! I like Ahrefs because it allows me to track backlinks and keywords for our niche. Since we're creating software, there are quite a few competitors that we have. And...

        -Bogdan D.
      • No review has been submitted yet :(

        Shere Your Opinion & help others out..
      • Read all Ahrefs review

      Behind the scenes

      Which Should You Choose

      It's a win for Ahrefs ! Ahrefs offers Live Chat which users are happy with. Looking at the data gathered on our platform Ahrefs has a higher FindrScore of 92 which indicates that it could be a better fit over Moz You have much more flexibility over Moz when it comes to functionality. Hopefully, you now have a clear picture of Moz and Ahrefs pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.


    Frequently Asked Questions

    Q. Is Ahrefs better than Moz?

    Ans. We have analyzed 4919 data points to answer this question, in 2020 Ahrefs is better than Moz. the scoring 98 whilst Moz scored 58

    Q. For beginners which is better Ahrefs or Moz?

    Ans. We ask this very question to our readers and the results are in, Ahrefs scored better that Moz by 20 points crowing it the most user friendly.

    Q. What's the price difference between Ahrefs and Moz?

    Ans. Looking at the starting price of these two solutions Ahrefs is $99/ and subscription which Moz is $99/ and subscription. So on the entry level Moz is more per month.

    Q. What is the difference between Ahrefs and Moz?

    Ans. The main difference beyond price and support, is Ahrefs has an overall higher FindrScore which looks at over 4919 data points powered by real user testing and overall satisfaction.

    Q. Out of Ahrefs and Moz which as the better support?

    Ans. The data gathered shows that Ahrefs as a slightly better user satisfaction that Moz.

    Q. What are a few good alternatives to Ahrefs and Moz?

    Ans. Users who research Ahrefs and Moz also look at SEMrush which as a FindrCsore of 92, See 11 more similar solutions

    Q. Ahrefs or Moz which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that Ahrefs is better for beginners

    Q. Which is better, Ahrefs or Moz in 2020?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending Ahrefs.

    Q. How does Ahrefs compare to Moz?

    Ans. The main difference beyond price and support, is Ahrefs has an overall higher FindrScore which looks at over 4919 data points powered by real user testing and overall satisfaction

    Other Alternatives to consider

    So Moz and Ahrefs isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the Ubersuggest might be worth looking at. For an all-round great solution, then Ahrefs as the highest FindrScore.

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