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Moz vs Ahrefs which is better? (2020 compared)

Today we'll be comparing Moz vs Ahrefs, to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Best Keyword Research Tools 2020 Compared (Free & Paid)" Ahrefs is ranked 1st while Moz is ranked 4th.

Ahrefs dominates with an overall user/editors rating of 4.8/5 stars with 2 reviews, Moz user/editors rating is 3.8/5 stars with 1 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between Moz or Ahrefs, we have included a few useful alternatives like SEMrush based on our community recommendations.

As far as Value for money goes, Ahrefs wins by 5 marks and Ahrefs is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of Moz vs Ahrefs

Moz Moz
(1 vote)

If you are running a business that relies on local customers, chances are you will want to try Moz They offer a few software, but I would say they are most useful for a local business like a Pizza... Read full review

Download/Demo
Ahrefs Ahrefs
(2 votes)

When it comes to checking backlinks, there’s only one tool that comes to mind and that’s Ahrefs  Which is probably hands down the best tool out there for backlink research as the amount of data... Read full review

Download/Demo
Comparison winner

Why is Moz better than Ahrefs?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+33

7 Reasons to consider this

  • Moz is cheaper than Ahrefs
  • Free Trial is offered to perform testing
  • Friendly customer service
  • Great features list
  • A contender in Best Keyword Research Tools 2020 Compared (Free & Paid)
  • A contender in Best Link Building Tools & Software (2020 Compared)
  • Has 10 highlight features
  • Has Backlink Audit Tool
  • Has Site Audit
  • Has On Page SEO Checker
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Why is Ahrefs better than Moz?


FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
+98

9 Reasons to consider this

  • Free Trial is offered to perform testing
  • Friendly customer service
  • Easy to use even for a beginner
  • Compared to others the price is reasonable
  • The majority of our users are experiencing positive experience with Ahrefs
  • Great features list
  • Category leader in Best Keyword Research Tools 2020 Compared (Free & Paid)
  • Category leader in Best Link Building Tools & Software (2020 Compared)
  • Has 14 highlight features
  • Has Competitors keywords analysis
  • Has Site Audit
  • Has SEO Toolbar
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Pricing

  • Subscription
  • $99 / 
  • Subscription
  • $99 / 
low Mid High
After analyzing 11 similar solutions the data above show that Seomator offers the lowesest starting price while SEO Powersuite offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

Ratings

  • Value for money 70%
  • Ease of use 70%
  • Features & Functionality 70%
  • Customer support 90%
  • Overall Rating 76%
  • Value for money 100%
  • Ease of use 90%
  • Features & Functionality 96%
  • Customer support 96%
  • Overall Rating 96%

Features

1. Competitors keywords analysis

  • Moz
  • Ahrefs
  • 2. Backlink Audit Tool

  • Moz
  • Ahrefs
  • 3. Site Audit

  • Moz
  • Ahrefs
  • 4. Keyword Difficulty

  • Moz
  • Ahrefs
  • 5. SEO Toolbar

  • Moz
  • Ahrefs
  • 6. Rank Tracking

  • Moz
  • Ahrefs
  • 7. On Page SEO Checker

  • Moz
  • Ahrefs
  • 8. Social Media Tracker

  • Moz
  • Ahrefs
  • 9. PPC Keyword Tool

  • Moz
  • Ahrefs
  • 10. Organic keywords changes

  • Moz
  • Ahrefs
  • 11. Custom reports

  • Moz
  • Ahrefs
  • 12. Content gap analysis

  • Moz
  • Ahrefs
  • 13. Content Discovery

  • Moz
  • Ahrefs
  • 14. Broken links checker

  • Moz
  • Ahrefs
  • 15. Brand Monitoring

  • Moz
  • Ahrefs
  • Support

    • Live Chat
    • Mail
    • Phone
    • Forum
    • Live Chat
    • Mail
    • Phone
    • Forum

    Reviews

    No Reviews Submitted
    • Most Helpful Review

      Bogdan D.
      This is my favorite marketing tool! I like Ahrefs because it allows me to track backlinks and keywords for our niche. Since we're creating software, there are quite a few competitors that we have. And...
    • Read all Ahrefs review

    Behind the scenes

    Video Review

    No Video Provided

    Was this comparison helpful?

    Who wrote this? Tell us why below?Need rewriting! Tell us why below?Average! Tell us why below?Great, but needs more detail.Just what I needed. Thanks (58 votes, average: 2.33 out of 5)
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