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ActiveCampaign vs Drip which is better? (2020 compared)

Today we'll be comparing ActiveCampaign vs Drip , to ultimately help you decide which is the best solution for you. The information below is based on real data from our community of users like you, giving you a truly unbiased comparison. In the collection " Email Marketing Services Compared (2020 Free & Paid)" Drip is ranked 3rd while ActiveCampaign is ranked 4th.

ActiveCampaign dominates with an overall user/editors rating of 4.4/5 stars with 3 reviews and Drip user/editors rating is 3.1/5 stars with 3 reviews. This data is calculated in real-time from verified user reviews or editors rating if there isn't enough data for user rating.

If for whatever reason by the end of this comparison you are unable to choose between ActiveCampaign or Drip, we have included a few useful alternatives like Constant Contact based on our community recommendations.

As far as Value for money goes, ActiveCampaign wins by 4.7 marks and ActiveCampaign is also voted as the easiest solution to use

Without further ado, let's look at a detailed breakdown of ActiveCampaign vs Drip


ActiveCampaign ActiveCampaign
(3 votes)

ActiveCampaign originally started its journey as an email marketing platform to help businesses keep in touch with the potential customers Over the years, the company transitioned itself to become a... Read full review

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Drip Drip
(3 votes)

Drip offers good email marketing service which allows you to understand your customer in a better way It is more focused on building your relationship with customers, thrive in it and improve trust... Read full review

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Comparison winner

Pros & Cons

Why is ActiveCampaign better than Drip?

FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more

8 Reasons to consider this

  • ActiveCampaign is cheaper than Drip
  • Free Trial is offered to perform testing
  • Easy to use even for a beginner
  • Compared to others the price is reasonable
  • The majority of our users are experiencing positive experience with ActiveCampaign
  • Great features list
  • A contender in Email Marketing Services Compared (2020 Free & Paid)
  • Has 15 highlight features
  • Has eCommerce integration
  • Has Unlimited Emails
  • Has Tracking & Reporting
Scroll Down for more details

Why is Drip better than ActiveCampaign?

FindrScore (fs) The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more

3 Reasons to consider this

Scroll Down for more details


When evaluating weather to go with ActiveCampaign or Drip which two criteria is most important to you.

ActiveCampaign offers the best value for money and is also the is easier to use — deciding between the two is a question of tradeoffs.

Standout Features

1. Unlimited Emails

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    2. eCommerce integration

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    3. Tracking & Reporting

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    4. Split Testing

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  • 5. Site Messages

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  • 6. SMS

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  • 7. List Segmentation

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    8. Facebook Lead Ads

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  • 9. Event Marketing

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    10. Email Scheduling

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    11. Email Automation

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    12. Dynamic Content

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  • 13. Customizable Templates

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    14. Contact List Import

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    15. Apps & Integrations

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    We have ordered the list of features above by what users are telling us is more important to them. Technology is fast-moving so we always suggest that you check ActiveCampaign and Drip details page for any changes not mentioned here.


    '; Pricing Model Open Source -1 % Subscription63% '; Freemium19% '; One-time License19% Promotional Offers 0% Free Trials 33%
    $ 1682.25

    That is the average price for a solution in this field.

    low Mid High
    After analyzing 8 similar solutions the data above show that SendPulse offers the lowest starting price while Drip offers the highest entry price.That being said is also worthtaking a closer look at what's on offer because sometimes you may get way more value for a solution with a higher entry price and vise versa.

    There is an old notion that higher price equals better quality, whilst that is sometimes the case. The chart above aims to give clarity whether there is a correlation between Price and the FindrScore.

    Average FindrScore in this Category

    1. 0%
      Lowest score
    2. 49%
      Average score
    3. ';
      Highest score

    SoftwareFindr Radar

    The SoftwareFindr Radar compares all solutions on our platform in your chosen category and tries to segment them to give you a visual representation of the market. All the solutions are compared two-dimensionally which takes into account their FindrScore which is given based on numerous data points and research frequency. The average FindrScore for products like ActiveCampaign is 53 which we've used as a threshold to only show the top 10 solutions.

    Adoption By Geography

    According to our data gathered on our platform ActiveCampaign is more popular in following countries- Canada

    According to our data gathered on our platform Drip hasn't got a lead over ActiveCampaign in any country.

    In order to give you more personalized recommendations, we tailor the ranking of a product to reflect what users are currently using in your geographical area.

    Type of Support to Expect

    • Live Chat
    • Mail

    Continue to seek out vendors after Good Experience

    Continue to seek out vendors after Good Experience
    • Mail

    Looking at data gathered on our platform the industry average for this category is 50.67% satisfaction rate which means both ActiveCampaign and Drip is above this category average

    Video Review

    No Video Provided 1

      After analyzing the data on our platform, it's clear that whenever ActiveCampaign and Drip go head to head within the same category Drip has continued to be more popular over ActiveCampaign. This ranking data gives you a better understanding of how these solutions stack up in various use cases.

      What Real Users Are Saying

      Here at SoftwareFindr we are all about learning from the people who came before us. Our entire platform is powered this way learning from people like you who use software like ActiveCampaign or Drip every day. We rely not only on your reviews but feature ratings on interaction on the platform to help inform the next set of buyers.

      • Most Helpful Favorable Review

        ActiveCampaign is also a winner of our 2017 Appealie award. We get great open rates and love the automation provided.

        -Appealie Awards
      • Most Helpful Critical Review

        Excellent value for money, and hands down one of the most advanced email provider I have used. What I like most is there automation template which allows you to do cart abandonment, user engagement an...

      • Read all ActiveCampaign review
      • Most Helpful Favorable Review

        "Very personalized and targeted Source:"

        -Deb C.
      • Most Helpful Critical Review

        Policy changes that don't apply Source:

        -Jonathan G.
      • Read all Drip review

      Behind the scenes

      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Hmm,sorry no one has uploaded a screenshot of the user interface yet.

      Which Should You Choose

      It's a win for Drip ! Drip offers Mail which users are happy with. Looking at the data gathered on our platform Drip has a higher FindrScore of 69 which indicates that it could be a better fit over ActiveCampaign While Drip not as beginner-friendly, it’s still easy for most beginners to grasp, and currently proving a hit with users on our platform. However, you get a lot more functionality and flexibility with ActiveCampaign which you may need to take into consideration. Hopefully, you now have a clear picture of ActiveCampaign and Drip pricing, features and user-experience provided these solutions. Both have pros and cons and which you choose will depend on your integration needs, pricing and more. Whichever solution you go with, please come back and leave a review for that product so others can benefit from your experience.

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    Frequently Asked Questions

    Q. Is ActiveCampaign better than Drip?

    Ans. We have analyzed 1690 data points to answer this question, in 2020 ActiveCampaign is better than Drip. the scoring 83 whilst Drip scored 66

    Q. For beginners which is better ActiveCampaign or Drip?

    Ans. We ask this very question to our readers and the results are in, ActiveCampaign scored better that Drip by 22 points crowing it the most user friendly.

    Q. What's the price difference between ActiveCampaign and Drip?

    Ans. The solutions are priced slightly different so calculating the price would need to be over a set period. ActiveCampaign is subscription whilst Drip is freemium,

    Q. What is the difference between ActiveCampaign and Drip?

    Ans. The main difference beyond price and support, is ActiveCampaign has an overall higher FindrScore which looks at over 1690 data points powered by real user testing and overall satisfaction.

    Q. Out of ActiveCampaign and Drip which as the better support?

    Ans. The data gathered shows that ActiveCampaign as a slightly better user satisfaction that Drip.

    Q. What are a few good alternatives to ActiveCampaign and Drip?

    Ans. Users who research ActiveCampaign and Drip also look at Constant Contact which as a FindrCsore of 47, See 8 more similar solutions

    Q. ActiveCampaign or Drip which is good for beginners?

    Ans. Looking at the scorecard for both these products, the results show that ActiveCampaign is better for beginners

    Q. Which is better, ActiveCampaign or Drip in 2020?

    Ans. We’ve asked this very question to users like you and the results are in. The majority of users are recommending ActiveCampaign.

    Q. How does ActiveCampaign compare to Drip?

    Ans. The main difference beyond price and support, is ActiveCampaign has an overall higher FindrScore which looks at over 1690 data points powered by real user testing and overall satisfaction

    Other Alternatives to consider

    So ActiveCampaign and Drip isn't cutting it for you? Here are a few alternatives with similar features that users on our platform also looked at. For a more in-depth breakdown, we always recommend checking out the dedicated alternative page which gives more data on why which solution is recommended. If the price is a big factor to you, the MailChimp might be worth looking at. For an all-round great solution, then ConvertKit as the highest FindrScore.

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