7 Free Best WordPress Popup Plugins (2020 Compared) in United States

A comprehensive list of 7 Free Best WordPress Popup Plugins (2020 Compared) according to 2659 users.
With 7 Free options to consider you are sure to find the right one for you.

  • 4 April 2020
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  • 2659 Contributors
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Looking for the best WordPress popup plugin? Below you will see my findings of ten plugins I recommend. Do you know the reason for success in any online business? Yes; The successful survival of any business online largely depends upon two significant things. They are; Making the website valued visitors to e-mail newsletter subscribers in a successful manner and then making them into potential customers in the open market. Less than thirty percent of your esteemed existing and potential website visitors will revisit your website unless a great chance to sign-up is provided to them with a lot of perfection. This is where the significance of WordPress popup plugins directly comes in with great assistance and support.   Bonus video:

In this Buyer’s Guide to Choosing The Best WordPress Popup Plugins you will learn about:

  • The importance of having pop-ups on your website
  • Benefits of using WordPress popup plugin
  • Things to look out when choosing a popup plugin.
  • The difference between Free vs. Paid popup plugin.
  • Popup strategy that you should use to get better conversion
  • Types of Popups to use on your website
  • A step-to-step guide on how to install the WordPress Popup plugin

Are you still wondering should you use popups or not? We understand that they can be obstructive and annoying to a certain degree, but they also have the highest conversion rates when it comes to inbound marketing.

So, what exactly is a popup?

It is a form that is used to capture emails, redirect users or convey vital information to a visitor. The popup can contain any content including text, images or even videos.

They are powered by JavaScript and always open up in a separate secondary window.

By using popups, you have a better chance to get user attention and improve their engagement. The good news is that if you are using WordPress, there are plenty of WordPress Popup plugins to choose from.

However, before you decide to choose one, you need to evaluate different parameters including compatibility, updates, features, and so on.

In this guide, we will help you do just that. Let’s try to understand popup plugins better and how can you use one to your advantage.

Benefits of using WordPress Popup plugin

Popups can transform your online marketing effort.

By using popups the right way you can improve your inbound conversion, it is now time to use pop-ups, the right way.

Let’s discuss the benefits below.

1. Improve your website visibility 

By using a popup, you can gain great visibility. Unlike other sections on your website, it is not possible to get blinded by a popup. The visitor just cannot ignore it.

You can opt to showcase your popup at the center of your website or any other place you think can have an impact on the visitor.

2. Can be used for customer feedback

Not all popups are intrusive. It depends on how you use them. That’s why you can use popups to gather feedback from your visitors.

You can decide to use the popup on every page or a certain category. The decision is yours.

3. Traffic Conversion

The biggest advantage of using popups is traffic conversion. If you are an eCommerce website, you will always want visitors to subscribe to your newsletter or buy a product.

Popup gives you one more chance to convince the visitor to do a favorable action.

Things to look out when choosing a Popup plugin

Before you decide on the one plugin, you should be clear about what you are looking for. To help you do so, let’s go through the things that you should look for when choosing a popup plugin.

1. Compatibility: Make sure that the plugin is compatible with the latest WordPress website.

2. Speed: You don’t want a popup plugin to slow your website down.

3. Features: Take careful note of what each plugin offer and match it with your needs.

4. Ease of Use: Check out how easy it is to use that popup plugin. It is always better to choose a plugin with better ease-of-use.

5. Pricing: Last, but not the least, you should always take a look at the pricing. No need to spend a fortune on getting basic features.

The difference between Free vs. Paid popup plugin

Free Plugins

  • Limited in features
  • Not all popup types are available
  • Offers limited customization
  • Not proper documentation and videos
  • Limited support.

For example, you can use Popup Builder, a free to use a plugin. It offers great customization(however limited), popup types and enables you to get better conversion rates. The plugin offers everything that you will need to get started. However, it does lack some advanced features such as video popup, exit popup, social popup, age restriction popup, and so on.

Paid Plugin

  • Fully customizable
  • Tons of features
  • Great customer support
  • You get access to all types of popup with no limitation whatsoever.
  • Compatibility with all WordPress themes.

One paid plugin that we would recommend is Thrive leads. It is a complete package which comes with all the popup types, proper documentation and much more!

Popup strategy that you should use to get better conversion

Popups can be a tricky thing to handle. If you don’t do it right, it will hamper your business more than you think. That’s why we will cover some of the best popup strategies that can help you get a better conversion than your competitors. 

Recover abandoning visitors using exit-intent 

Popups can be triggered according to a user action. One behavior that is extremely popular and useful is the exit-intent. It is activated if a visitor tries to leave the website. So, you might be thinking, how does it help the cause? First of all, it lets the user take a second look, and try one more time to change their mind. Secondly, it decreases the site bounce rate.

Ask them Yes or No

We humans are inquisitive, and do pause from time to time, to learn about our surrounding. Questions can make us stop and think. That’s why you can use a simple, “yes” or “no” response from your audience.

This technique works and will ensure that they think at least once before taking their next step. Try to be simple in your approach.

Don’t add a wall of text, and then ask them the question. You have a little time to convince. Also, this strategy is beneficial for eCommerce websites as visitors tend to abandon their cart or bounce off when making a purchase decision.

Use numbers in your popups

Numbers. They can make the visitor think about your service or business. It’s human psychology to get impressed by big numbers, or a specific number that you think ideally reflects your business.

Maybe you can tell them how many unique visitors your website received? Or try to be specific and tell them about how many visitors purchased a particular product. This way, you will be able to engage them and make them think twice.

Make them feel special by giving a discount

We humans love discounts. Give your visitor a discount when they tend to leave your page or website if you are into eCommerce.

Make it look great: Popups need to be attractive. After all, you have only one chance to convince your visitor to make an action. They should be completed, both at the design and copy aspect. To have the best result, follow the points.

  • Copy needs to be precise and straightforward. Don’t make it long.
  • Font plays an important role. Choose it wisely.
  • Don’t clutter the design with unnecessary elements.
  • The call to action should be clear.

You can read 5 tips for designing a high converting website popup to get a better idea.

Types of Popups to use on your website

There are many types of popups you can use on your website. Let’s list few of the important ones below.

Click Popups: Click popups are activated when a visitor clicks on a specific area or a link on the page. They are mostly used at the bottom of the blog or are perfect for comprehensive guides where the reader explicitly chooses the action.

Timed Popups: Timed popups are activated after a particular time is elapsed. For example, you can set a popup to automatically popup after 10 seconds. The choice of when it needs to be popped up depends completely on you, and your strategy.

Entry Popups: Entry popups are activated as soon as the user lands on the page. This might sound stupid, but it is effective in many ways on a landing page. You can use this popup, to give the user important information or provide them with an exclusive discount.

Exit Popups: Exit popups are the most popular. They appear when the user tends to leave the page. The javascript captures user mouse to know when to make the popup appear. Exit popups are a great choice to decrease bounce rate or use an effective call to action.

Overview of 7 Free Best WordPress Popup Plugins (2020 Compared) [hide]

LETS HAVE A LOOK AT 7 Free Best WordPress Popup Plugins (2020 Compared)

Scoring methodology The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
$24 / 

4 in 7 Free Best WordPress Squeeze Page Creator Plugins 2020



(0 votes)

SumoMe is a powerful and a free list building plugin It comes with a full-blown marketing solution  In the WordPress … Read full review

Key Features :

  • • Mobile-Friendly
  • • Floating Bar
  • • Slide-in Scroll Box
  • • Inline Forms
  • • Scroll Trigger
  • • Timed Display Control


Optin Forms

1 in 7 Free Best WordPress Call to Action Plugins for greater Conversions 2020



(2 votes)

While, the first option was paid, the second best in our list is free to use Although the features offered are, of … Read full review


Icegram Plugin

9 in 7 Free Best Newsletter Plugins for WordPress 2020



(2 votes)

Icegram is a total plugin in the open market  You can buy the add-on you wish that could assist you significantly … Read full review


Popup Maker
$4.95 / Month

16 in 7 Free Best Newsletter Plugins for WordPress 2020



(5 votes)

Popup Maker is the perfect popup marketing tool that will bring a guaranteed income to your eCommerce business … Read full review

Key Features :

  • • Drag & Drop Builder
  • • Mobile-Friendly
  • • Floating Bar
  • • Slide-in Scroll Box
  • • Scroll Trigger


Add Your Recommendation:

7 Free Best WordPress Popup Plugins (2020 Compared) Comparison Summary

RankNameRatingPricePricing Model
1SumoMe 3.6/524Freemium, Subscription
2MailOptin 4.3/5Freemium, Subscription
3Optin Forms 3.5/5Open source
4Icegram Plugin 3.6/5Freemium, Subscription
5Popup Maker 3.8/54.95Freemium, Subscription

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  • Last Updated: 4 Apr 2020

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