Looking for the best WordPress popup plugin? Below you will see my findings of ten plugins I recommend. Do you know the reason for success for any online business? Yes; The successful survival of any business online largely depends upon two significant things. They are; Making the website valued visitors to e-mail newsletter subscribers in a successful manner and then making them into potential customers in the open market. Less than thirty percent of your esteemed existing and potential website visitors will revisit your website unless a great chance to sign-up is provided to them with a lot of perfection. This is where the significance of WordPress popup plugins directly comes in with great assistance and support.

Top 14 WordPress popup plugins:

Scoring methodology The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
  1. 2

    Hello Bar

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    Now, Hello Bar is a wonderful solution if you wish to grab user’s attention by a simple navigation bar, placed either on the top or bottom of your website or blog. It .... Read full review

  2. 3


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    ConvertPlug is the most useful and economic popup plugin. With different positions, it provides different kinds of opt-in forms; they can be largely displayed in, triggers that total control its decen .... Read full review
  3. 4


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    SumoMe is a powerful and a free list building plugin. It comes with a full-blown marketing solution.  In the WordPress store, it is one of the most popular free marketing plugins with about 100,000 a .... Read full review
  4. 5


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    MailOptin is a powerful lead generation and email automation plugin for WordPress sites. it is a complete all-in-one list building solution with tons of features that will dramatically help you grow y .... Read full review
  5. 6


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    In 2013, OptinMonster was established in the open market. It is particularly one of the best-selling newsletter plugins in many aspects of all times. At present, it is largely used by approximately .... Read full review
  6. 7
    Ninja Popups

    Ninja Popups Plugin

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    In the Envato WordPress plugin store, Ninja Popups is the most significant newsletter plugin with over 22,000 sales. It comes with Page/post level targeting, 70 animation effects, eight free opt-in .... Read full review
  7. 8

    Optin Forms

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    While, the first option was paid, the second best in our list is free to use. Although the features offered are, of course, limited compared to the OptimMonster, but the .... Read full review

  8. 9
    Pop-up Domination

    Popup Domination

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    Popup Domination is an attractively designed newsletter plugins on the open market. It comes with popups based on the referring/source URL, redirects themes, countdown timers and geographical targetin .... Read full review
  9. 10


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    ClickFunnels is a specialized sales funnel builder that helps different types of businesses to create and display highly converting funnels. As the tool offers all the essential features in one place, .... Read full review
  10. 11
    Icegram Newsletter Plugin

    Icegram Plugin

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    Icegram is a total plugin in the open market.  You can buy the add-on you wish that could assist you significantly reduce costs. It doesn’t support common lead generators and triggers like time .... Read full review
  11. 12
    YITH Newsletter Popup Plugin

    YITH Newsletter Popup

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    It is to be noted YITH Newsletter Popup is one of the most beneficial methods to convert your long list of valued visitors into e-mail subscribers. Thanks to certain great WordPress popup plugins, .... Read full review
  12. 13
    Dreamgrow Scroll Triggered Box Popup Plugin

    Dreamgrow Scroll Triggered Box

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    Dreamgrow Scroll Triggered Box gives compatibility with significant email marketing software, such as MailChimp, AWeber, GetResponse, Constant Contact and Mad Mimi. It helps to create certain outst .... Read full review
  13. 14

    Pippity Plugin

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    Pippity is an important newsletter plugin that rightly aims relentlessly on user best experience. You will be able to view actually what your esteemed visitors will see with its live preview feature. .... Read full review
14 Best WordPress Popup Plugins (2018) Summery
NameEditor's RatingPricing Model
Bloom Plugin 4/5Subscription
Hello Bar 2.9/5Subscription
ConvertPlug 3.9/5One time license
SumoMe 3.6/5Freemium, Subscription
MailOptin 3.8/5Freemium, Subscription
Bonus video:

In this Buyer’s Guide to Choosing The Best WordPress Popup Plugins you will learn about:

  • The importance of having pop-ups on your website
  • Benefits of using WordPress popup plugin
  • Things to look out when choosing a popup plugin.
  • The difference between Free vs. Paid popup plugin.
  • Popup strategy that you should use to get better conversion
  • Types of Popups to use on your website
  • A step-to-step guide on how to install the WordPress Popup plugin

Are you still wondering should you use popups or not? We understand that they can be obstructive and annoying to a certain degree, but they also have the highest conversion rates when it comes to inbound marketing.

So, what exactly is a popup?

It is a form that is used to capture emails, redirect users or convey vital information to a visitor. The popup can contain any content including text, images or even videos.

They are powered by JavaScript and always open up in a separate secondary window.

By using popups, you have better chance to get user attention and improve their engagement. The good news is that if you are using WordPress, there are plenty of WordPress Popup plugins to choose from.

However, before you decide to choose one, you need to evaluate different parameters including compatibility, updates, features, and so on.

In this guide, we will help you do just that. Let’s try to understand popup plugins better and how can you use one to your advantage.

Benefits of using WordPress Popup plugin

Popups can transform your online marketing effort.

By using popups the right way you can improve your inbound conversion, it is now time to use pop-ups, the right way.

Let’s discuss the benefits below.

1. Improve your website visibility 

By using a popup, you can gain great visibility. Unlike other sections on your website, it is not possible to get blinded by a popup.The visitor just cannot ignore it.

You can opt to showcase your popup at center of your website or any other place you think can have an impact on the visitor.

2. Can be used for customer feedback

Not all popups are intrusive. It depends on how you use them. That’s why you can use popups to gather feedback from your visitors.

You can decide to use the popup on every page or a certain category. The decision is yours.

3. Traffic Conversion

The biggest advantage of using popups is traffic conversion. If you are an eCommerce website, you will always want visitors to subscribe to your newsletter or buy a product.

Popup gives you one more chance to convince the visitor to do a favorable action.

Things to look out when choosing a Popup plugin

Before you decide on the one plugin, you should be clear what you are looking for. To help you do so, let’s go through the things that you should look for when choosing a popup plugin.

1. Compatibility: Make sure that the plugin is compatible with the latest WordPress website.

2. Speed: You don’t want a popup plugin to slow your website down.

3. Features: Take careful note of what each plugin offer and match it with your needs.

4. Ease of Use: Check out how easy it is to use that popup plugin. It is always better to choose a plugin with better ease-of-use.

5. Pricing: Last, but not the least, you should always take a look at the pricing. No need to spend a fortune for getting basic features.

The difference between Free vs. Paid popup plugin

Free Plugins

  • Limited in features
  • Not all popup types are available
  • Offers limited customization
  • Not proper documentation and videos
  • Limited support.

For example, you can use Popup Builder, a free to use plugin. It offers great customization(however limited), popup types and enable you to get better conversion rates. The plugin offers everything that you will need to get started. However, it does lack some advanced features such as video popup, exit popup, social popup, age restriction popup, and so on.

  • Fully customizable
  • Tons of features
  • Great customer support
  • You get access to all types of popup with no limitation whatsoever.
  • Compatibility with all WordPress themes.

One paid plugin that we would recommend is Thrive leads. It is a complete package which comes with all the popup types, proper documentation and much more!

Popup strategy that you should use to get better conversion

Popups can be a tricky thing to handle. If you don’t do it right, it will hamper your business more than you think. That’s why we will cover some of the best popup strategies that can help you get better conversion than your competitors. 

Recover abandoning visitors using exit-intent 

Popups can be triggered according to a user action. One behavior that is extremely popular and useful is the exit-intent. It is activated if a visitor tries to leave the website. So, you might be thinking, how does it help the cause? First of all, it lets the user take a second look, and try one more time to change their mind. Secondly, it decreases the site bounce rate.

Ask them Yes or No

We humans are inquisitive, and do pause from time to time, to learn about our surrounding. Questions can make us stop and think. That’s why you can use a simple, “yes” or “no” response from your audience.

This technique works and will ensure that they think at least once before taking their next step. Try to be simple in your approach.

Don’t add a wall of text, and then ask them the question. You have as little time to convince. Also, this strategy is beneficial for eCommerce websites as visitors tend to abandon their cart or bounce off when making a purchase decision.

Use numbers in your popups

Numbers. They can make the visitor think about your service or business. It’s human psychology to get impressed by big numbers, or a specific number that you think ideally reflects your business.

Maybe you can tell them how many unique visitors your website received? Or try to be specific and tell them about how many visitors purchased a particular product. This way, you will be able to engage them and make them think twice.

Make them feel special by giving discount

We humans love discounts. Give your visitor a discount when they tend to leave your page or website if you are into eCommerce.

Make it look great: Popups need to be attractive. After all, you have only one chance to convince your visitor to make an action. They should be completed, both at the design and copy aspect. To have the best result, follow the points.

  • Copy needs to be precise and straightforward. Don’t make it long.
  • Font plays an important role. Choose it wisely.
  • Don’t clutter the design with unnecessary elements.
  • The call to action should be clear.

You can read 5 tips for designing a high converting website popup to get a better idea.

Types of Popups to use on your website

There are many types of popups you can use on your website. Let’s list few of the important ones below.

Click Popups: Click popups are activated when a visitor clicks on a specific area or a link on the page. They are mostly used at the bottom of the blog or are perfect for comprehensive guides where the reader explicitly chooses the action.

Timed Popups: Timed popups are activated after a particular time is elapsed. For example, you can set a popup to automatically popup after 10 seconds. The choice of when it needs to be popped up depends completely on you, and your strategy.

Entry Popups: Entry popups are activated as soon as the user lands on the page. This might sound stupid, but it is effective in many ways on a landing page. You can use this popup, to give the user important information or provide them an exclusive discount.

Exit Popups: Exit popups are the most popular. They appear when the user tends to leave the page. The javascript captures user mouse to know when to make the popup appear. Exit popups are great choice to decrease bounce rate or use an effective call to action.