So you’re looking to up your content marketing game? Do better keyword research and competitive analysis? Wondering which is the best SEO tool to reduce the time spent on research and provide maximum results with useful insights? Good news, in today’s post we will be looking at which is the best keyword and competitive analysis to have that will save you time finding profitable keywords. We have/had a paying account with all of the tools below with is what makes this review/ comparison different from the other generic stuff out there. But most importantly the recommendation shown is that of our community of business owners and marketers and it’s updated in real time. Each tool as its area of specialty and does exactly what it says on the tin but I want to give you an insight of what’s it’s like to use these tools over time. So with further ado, let us see recommendations based on real?
Scoring methodology The Scoring is based on our unique algorithm that looks at reviews, votes, behavior, social signals and more. Learn more
  1. 1


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    When it comes to checking backlinks, there’s only one tool that comes to mind and that’s Ahrefs.  Which is probably hands down the best tool out there for backlink research as the amount of data .... Read full review
  2. 2


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    SEMrush there’s a wide array of things from allow you to track your search engine ranking daily live updates. They also send you a weekly report on your search engine presence, social presence, and .... Read full review
  3. 3


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    This is another great tool to consider my experience with this tool so far has been pleasant the only thing I will say is it only offers data for US and UK. The data SpyFu holds on keywords, and a web .... Read full review
  4. 4


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    If you are running a business that relies on local customers, chances are you will want to try Moz. They offer a few software, but I would say they are most useful for a local business like a Pizza sh .... Read full review
  5. 5

    Long Tail Pro

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    (1 vote)
    Long Tail Pro is a handy keyword research tool that popularized the concept of Keyword Competitiveness and is heavily used by internet marketers. As the name indicates, this tool helps the users to fi .... Read full review
5 Best Keyword Research Tools 2018 Compared (Free & Paid) Summery
NameEditor's RatingPricing Model
Ahrefs 4.5/5Subscription
SEMrush 4.3/5Subscription
SpyFu 3.9/5Subscription
Moz 3.8/5Free trail, Subscription
Long Tail Pro 3.1/5Free trail, Subscription
Tool: Editors Rating Product Info Pricing (monthly) ROI Features Ease Of Use Support
SEMrush  5/5 SEMrush is a global tool for top-rated keyword research, business intelligence, and online competitor analysis.
  • Pro $69.95
  • Guru $149.9
  • Business $549.95
 5/5  4.5/5  4.5/5  YES
Moz  4/5 Moz builds tools that make inbound marketing easy
  • Standard $99
  • Medium $149
  • Large $249
  • Premium $599
 4/5  4/5  4/5  YES
SpyFu  4.5/5 SpyFu exposes the search marketing secret formula of your most successful competitors.
  • Basic $79
  • Professional $99
  • Team $299
 4.5/5  4.5/5  4/5  YES
Ahrefs  4.5/5 Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more
  • Lite $99
  • Standard $179
  • Advance $399
  • Agency $999
 5/5  4.5/5  4.5/5  YES
Long Tail Pro  3..5/5 Long Tail Pro is the best long tail keyword research software on the market.
  • Starter $37
  • Pro $67
  • Agency $147
 4/5  3.5/5  4/5  YES

The winner?

For me,  after using all these tools for months if not years, SEMrush hands down the most overall performer perfect for all levels of users. They run free webinars training, Moz does a similar thing but their’s is paid. The main advantage is it provides actionable insights and training to help you step up your marketing game. Each has these tools have their place together in your marketing campaign hence why I pay and use all of them to grow my website. So if I could just choose one it would have to be SEMrush, runners-ups would be Alexa, Ahrefs, Moz then Long Tail Pro. By the way, do you have any first-hand experience with any of these SEO tools? Feel free to share.